{"id":994475,"date":"2026-08-29T10:16:22","date_gmt":"2026-08-29T07:16:22","guid":{"rendered":"https:\/\/staging.wayanatapas.com\/?p=994475"},"modified":"2026-08-30T08:34:01","modified_gmt":"2026-08-30T05:34:01","slug":"gulor-sarapcilik","status":"publish","type":"post","link":"https:\/\/staging.wayanatapas.com\/en\/gulor-sarapcilik\/","title":{"rendered":"T\u00fcrk \u015earap Sekt\u00f6r\u00fcnde Bir D\u00f6neme\u00e7: G\u00dcLOR \u015earap\u00e7\u0131l\u0131k"},"content":{"rendered":"
\n

Bug\u00fcn\u00fcn \u015farap sekt\u00f6r\u00fcne bakt\u0131\u011f\u0131m\u0131zda, hareket alan\u0131 giderek daralan bir tablo g\u00f6r\u00fcyoruz. Oysa bundan otuz y\u0131l \u00f6nce T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131nda bunun neredeyse tersi y\u00f6nde bir hareket ba\u015flam\u0131\u015ft\u0131. Ekonominin d\u0131\u015fa a\u00e7\u0131ld\u0131\u011f\u0131, yeni sermaye gruplar\u0131n\u0131n farkl\u0131 sekt\u00f6rlere y\u00f6neldi\u011fi 1990’l\u0131 y\u0131llar, \u015farap\u00e7\u0131l\u0131k a\u00e7\u0131s\u0131ndan da yeni bir d\u00f6nemin ba\u015flang\u0131c\u0131 oldu. G\u00fclor \u015earap\u00e7\u0131l\u0131k bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en erken ve en ilgin\u00e7 \u00f6rneklerinden biri.<\/p>\n

1990’lar T\u00fcrkiye’si: Yeni Sermaye, Yeni Aray\u0131\u015flar<\/h2>\n

T\u00fcrk \u015farap sekt\u00f6r\u00fcn\u00fcn bug\u00fcnk\u00fc g\u00f6r\u00fcn\u00fcm\u00fcne kavu\u015fmas\u0131ndaki kritik d\u00f6nem 1990\u2019l\u0131 y\u0131llar. \u015earap \u00fcreten ama nitelikli \u00fcretim yapman\u0131n rekabet\u00e7i ko\u015fullar\u0131na sahip olmayan T\u00fcrkiye\u2019de 1980 sonras\u0131nda ekonomi politikas\u0131nda \u00f6nemli bir de\u011fi\u015fiklik meydana geldi. Bu de\u011fi\u015fimin yaratt\u0131\u011f\u0131 f\u0131rsatlar, yeni sermaye birikimlerinin ortaya \u00e7\u0131kmas\u0131n\u0131 sa\u011flad\u0131. \u015earap sekt\u00f6r\u00fc de bundan etkilendi. Bir yandan sekt\u00f6r\u00fcn eski ve k\u00f6kl\u00fc firmalar\u0131 de\u011fi\u015fen ko\u015fullar\u0131n gerektirdi\u011fi revizyonlar\u0131 hayata ge\u00e7irecek ad\u0131mlar\u0131 att\u0131, \u00f6te yandan da sekt\u00f6r yeni yat\u0131r\u0131mc\u0131lar\u0131n radar\u0131na girdi.<\/p>\n

\u015earap kendine \u00f6zg\u00fc bir p\u0131r\u0131lt\u0131ya sahip. \u015earap \u00fcreticili\u011finin beraberinde getirdi\u011fi bir prestij oldu\u011fu da a\u015fik\u00e2r. G\u00fclor, bu i\u015faret etti\u011fimiz d\u00f6nemde bir tohum olarak ak\u0131llara d\u00fc\u015fm\u00fc\u015f. G\u00fclor \u015earap\u00e7\u0131l\u0131k\u2019ta beni misafir eden Genel M\u00fcd\u00fcr Adnan Erem\u2019le sohbetimizin bir b\u00f6l\u00fcm\u00fcnde G\u00fclor\u2019un ortaya \u00e7\u0131k\u0131\u015f\u0131n\u0131 konu\u015ftuk. Adnan Bey 1990\u2019larda G\u00fcler Sabanc\u0131\u2019n\u0131n Kordsa genel m\u00fcd\u00fcrl\u00fc\u011f\u00fc d\u00f6nemindeki ekipte yer alan bir yabanc\u0131 uzman\u0131n \u201cT\u00fcrkiye\u2019de neden iyi \u015farap yok?\u201d sorusunun bu projenin tohumunu att\u0131\u011f\u0131n\u0131 dile getirdi. G\u00fcler Sabanc\u0131 ise daha sonraki bir s\u00f6yle\u015fisinde ba\u015flang\u0131c\u0131 day\u0131s\u0131 Orhan T\u00fcrker\u2019le bir rak\u0131 sofras\u0131nda yap\u0131lan \u2018T\u00fcrkiye\u2019de neden daha kaliteli \u015farap yap\u0131lmas\u0131n?\u2019 sohbetine ba\u011fl\u0131yor. Herhalde bu soru ve benzerlerinin tetiklemesiyle G\u00fcler Han\u0131m ve Trakya b\u00f6lgesini iyi tan\u0131yan day\u0131s\u0131 Orhan T\u00fcrker, adlar\u0131n\u0131n birle\u015fmesiyle isimlendirdikleri bu projeyi hayata ge\u00e7irmeye karar vermi\u015fler.<\/p>\n

Projenin \u00f6n ara\u015ft\u0131rmas\u0131nda Bordeaux ve Bologna\u2019dan Frans\u0131z ve \u0130talyan \u015farap\u00e7\u0131l\u0131k geleneklerini temsil eden iki uzman grup ile \u00e7al\u0131\u015f\u0131lm\u0131\u015f. Frans\u0131z ekibin \u00e7al\u0131\u015fmas\u0131n\u0131 tercih eden G\u00fclor yat\u0131r\u0131mc\u0131lar\u0131n\u0131n bu karar\u0131, dikimi yap\u0131lan asmalar\u0131n \u00e7e\u015fitlerinde de kendisini g\u00f6stermi\u015f. Zaten izleyen 20 y\u0131l boyunca G\u00fclor\u2019un dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 Bordeaux \u00dcniversitesi\u2019nden Prof. Nicolas Vivas ve ekibinin yapm\u0131\u015f oldu\u011funu G\u00fclor\u2019un kurumsal sunumunda g\u00f6r\u00fcyoruz. A\u011f\u0131rl\u0131kl\u0131 olarak Frans\u0131z \u00fcz\u00fcmleriyle kurulan ba\u011fda Sangiovese ve Montepulciano gibi iki \u0130talyan \u00e7e\u015fidine de yer verilmi\u015f.<\/p>\n

Ayn\u0131 y\u0131llarda Doluca ile G\u00fcven Nil\u2019in ortak giri\u015fimi Sarafin de benzer bir aray\u0131\u015f i\u00e7indeydi. 1989\u2019da Saros K\u00f6rfezi k\u0131y\u0131lar\u0131nda Chardonnay, Sauvignon Blanc, Cabernet Sauvignon ve Merlot dikimleriyle ba\u015flayan Sarafin projesi ile 1993\u2019te ba\u015flayan G\u00fclor giri\u015fiminin neredeyse e\u015fzamanl\u0131 ortaya \u00e7\u0131kmas\u0131, 1990\u2019lar\u0131n T\u00fcrk \u015farap\u00e7\u0131l\u0131\u011f\u0131 a\u00e7\u0131s\u0131ndan ger\u00e7ek bir d\u00f6neme\u00e7 oldu\u011funun belki de en somut g\u00f6stergesidir.<\/p>\n

\"G\u00fclor<\/h2>\n

T\u00fcrk \u015farap \u00fcreticilerinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz \u00f6r\u00fcnt\u00fc<\/h2>\n

T\u00fcrkiye\u2019nin \u015farap tarihine bak\u0131nca Osmanl\u0131\u2019n\u0131n son d\u00f6neminde ya\u015fanan tehcir ve sonras\u0131nda Cumhuriyet\u2019in ilk d\u00f6neminde ya\u015fanan m\u00fcbadeleden ne b\u00fcy\u00fck zarar g\u00f6rm\u00fc\u015f oldu\u011fumuz hemen anla\u015f\u0131l\u0131yor. Bu bilgi a\u00e7\u0131\u011f\u0131n\u0131 kapatman\u0131n yolunu bilimsel uzmanl\u0131kta g\u00f6ren Cumhuriyet\u2019in kurucu kadrolar\u0131, Fransa\u2019dan \u00c9mile Bouffard\u2019\u0131 ba\u011fc\u0131l\u0131k ve \u015farap\u00e7\u0131l\u0131k konusunda incelemeler yapmak \u00fczere T\u00fcrkiye\u2019ye davet etmi\u015f. Daha sonra da daha uzun y\u0131llar s\u00fcren hizmetiyle Marcel Biron\u2019u bu pozisyonda g\u00f6r\u00fcyoruz. Yani, T\u00fcrkiye iyi \u015farap yapman\u0131n yolunun i\u015fi iyi bilenlerden \u00f6\u011frenmek oldu\u011funa inanm\u0131\u015f ve bu ama\u00e7la uzmanlar\u0131 \u00fclkemize getirmi\u015f.<\/p>\n

Cumhuriyet d\u00f6neminde ba\u015fvurulan uzmanlar\u0131n a\u011f\u0131rl\u0131kl\u0131 olarak Frans\u0131z ekol\u00fcnden gelmesi, yerel \u015farap\u00e7\u0131l\u0131k haf\u0131zas\u0131ndaki b\u00fcy\u00fck kopu\u015fla birle\u015fince, modern T\u00fcrk \u015farap\u00e7\u0131l\u0131\u011f\u0131n\u0131n referans \u00e7er\u00e7evesinin uzun s\u00fcre uluslararas\u0131 \u00e7e\u015fitler \u00fczerinden kurulmas\u0131na katk\u0131da bulunmu\u015f. Ama her iki uzman\u0131n da hakk\u0131n\u0131 teslim etmek gerekir: Her ikisi de yerel \u00e7e\u015fitlerin mutlaka izlenmesi gerekti\u011fini raporlar\u0131nda belirtmi\u015fler. Marcel Biron daha uzun s\u00fcre \u00fclkemizde ya\u015fad\u0131\u011f\u0131 i\u00e7in bu konuda \u00e7al\u0131\u015fmas\u0131n\u0131 s\u00fcrd\u00fcrm\u00fc\u015f ve Papaskaras\u0131’n\u0131n \u015farapl\u0131k de\u011ferini \u00f6zellikle vurgulam\u0131\u015f; \u00e7al\u0131\u015fmalar\u0131n\u0131n da katk\u0131s\u0131yla \u00fcz\u00fcm 1948’de Paris’teki OIV oturumunda kaliteli \u015farapl\u0131k \u00e7e\u015fitleri aras\u0131nda kabul g\u00f6rm\u00fc\u015ft\u00fcr.<\/p>\n

Bu giri\u015ften sonra 1990 sonras\u0131nda kurulan \u015farap i\u015fletmelerinin kurulu\u015f ve geli\u015fmelerine bakt\u0131\u011f\u0131m\u0131zda, birka\u00e7 istisna d\u0131\u015f\u0131nda hepsinin 60 y\u0131l \u00f6ncekiyle ayn\u0131 yolculu\u011fu yapt\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Yani b\u00fcy\u00fck \u00e7o\u011funlu\u011fu uluslararas\u0131 \u015farapl\u0131k \u00fcz\u00fcmlerle yola \u00e7\u0131k\u0131yor. Bu i\u015fletmelerin kurulu\u015f s\u00fcre\u00e7lerinde yabanc\u0131 uzmanlar\u0131n \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 ve uzmanlar\u0131n do\u011fal olarak iyi bildikleri, g\u00fcvendikleri uluslararas\u0131 \u00e7e\u015fitleri tercih ettiklerini g\u00f6r\u00fcyoruz. \u00dcreticilerimiz i\u015fin i\u00e7inde yeti\u015fip olgunla\u015ft\u0131k\u00e7a yerel \u00fcz\u00fcmlere ikinci bir dalga olarak ba\u011flar\u0131nda ve \u00fcr\u00fcn gamlar\u0131nda yer vermeye ba\u015fl\u0131yorlar.<\/p>\n

G\u00fclor \u015earap\u00e7\u0131l\u0131k ba\u011flar\u0131nda durum nas\u0131l?<\/h2>\n

Frans\u0131z \u00e7e\u015fitlerle kurulan G\u00fclor ba\u011flar\u0131nda Cabernet Sauvignon, Cabernet Franc, Petit Verdot, Merlot, Malbec ve Sauvignon Blanc g\u00f6r\u00fcyoruz. \u0130ki de \u0130talyan \u00e7e\u015fidi var: Sangiovese ve Montepulciano. G\u00fclor \u00fcr\u00fcn gam\u0131nda yer alan di\u011fer \u015faraplar\u0131n \u00fcz\u00fcmleri anla\u015fmal\u0131 ba\u011flardan al\u0131n\u0131yor.<\/p>\n

\"G\u00fclor<\/h2>\n

G\u00fclor \u015earaplar\u0131<\/h2>\n

G\u00fclor\u2019un ilk \u015farab\u0131, 1998 rekolteli Cabernet Sauvignon & Merlot kupaj\u0131 olmu\u015f. T\u00fcrk \u00fcz\u00fcmleriyle yap\u0131lan \u015faraplar\u0131n \u00fcretimi i\u00e7in bu ilk \u015faraptan sonra 14 y\u0131l daha ge\u00e7mesi gerekmi\u015f. 2012 y\u0131l\u0131nda kendi yeti\u015ftirildikleri b\u00f6lgelerden tedarik edilen \u00d6k\u00fczg\u00f6z\u00fc ve Bo\u011fazkere \u00fcz\u00fcmlerinden yap\u0131lan \u015farap \u015eayeste serisi ad\u0131yla piyasaya s\u00fcr\u00fclm\u00fc\u015f. Yak\u0131n zamanda da Trakyal\u0131 Yap\u0131ncak ve Kapadokyal\u0131 Emir \u00fcz\u00fcmlerinden yap\u0131lan \u015faraplar se\u00e7kinin i\u00e7ine dahil edilmi\u015f.<\/p>\n

G\u00fclor\u2019u farkl\u0131 segmentler i\u00e7in olu\u015fturdu\u011fu serilerle g\u00f6r\u00fcyoruz. Signature serisi tek \u00e7e\u015fit \u00fcz\u00fcmle \u00fcretilen \u015faraplar. Bu seride G\u00fclor ba\u011flar\u0131ndaki neredeyse b\u00fct\u00fcn \u00e7e\u015fitleri g\u00f6r\u00fcyoruz. Gold serisinde uluslararas\u0131 \u00fcz\u00fcmlerle yap\u0131lan harman \u015faraplar yer al\u0131yor. \u00a0\u015eayeste serisi yerel \u00e7e\u015fitlerden yap\u0131lan \u015faraplardan meydana geliyor. The Bridge serisindeki \u015faraplar bir yerel \u00e7e\u015fitle bir uluslararas\u0131 \u00fcz\u00fcm\u00fcn harmanlanmas\u0131yla yap\u0131l\u0131yor. Silver serisinde taze t\u00fcketilmesi \u00f6nerilen monosepaj \u015faraplar, Sakl\u0131ba\u011f serisindeyse g\u00fcnl\u00fck kullan\u0131ma elveri\u015fli fiyat\/performansa sahip \u015faraplar var.<\/p>\n

<\/h2>\n

\"G\u00fclor<\/h2>\n

G\u00fclor\u2019dan ne beklemeliyiz?<\/h2>\n

Ev sahibi Adnan Bey\u2019le ho\u015fbe\u015f ettikten sonra sordum: \u201cBu sohbete e\u015flik etmesi gereken bir G\u00fclor kitab\u0131 bekliyorum, do\u011frusunu isterseniz,\u201d dedim. B\u00f6yle bir kitap yokmu\u015f. T\u00fcrkiye\u2019nin \u015farap sekt\u00f6r\u00fcn\u00fcn ilk butik \u00fcreticisi olmak yaln\u0131zca bir i\u015fletmeye nasip olur. G\u00fclor\u2019un bu ay\u0131rt edici yan\u0131n\u0131 belgelememi\u015f olmas\u0131 do\u011frusu beni \u015fa\u015f\u0131rtt\u0131. Ancak G\u00fclor’un ge\u00e7mi\u015fini belgelemek kadar, sahip oldu\u011fu birikimi gelece\u011fe aktarmak konusunda da \u00fcstlenebilece\u011fi bir rol oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

Sekt\u00f6r\u00fcn \u00e7aresizlik i\u00e7inde k\u0131vrand\u0131\u011f\u0131 bu d\u00f6nemde kurucusu ayn\u0131 zamanda Sabanc\u0131 \u00dcniversitesi gibi \u00f6nc\u00fc bir vak\u0131f \u00fcniversitesinin kurucu m\u00fctevelli heyeti ba\u015fkan\u0131ysa, bu \u00e7at\u0131 alt\u0131nda bir enoloji ara\u015ft\u0131rma merkezinin ya da k\u00fcrs\u00fcs\u00fcn\u00fcn temelini atmak hem tarihi bir f\u0131rsat hem de sekt\u00f6re kar\u015f\u0131 bir sorumluluktur. \u015earap \u00fcreticili\u011fi ile \u00fcniversite sahipli\u011finin ayn\u0131 yap\u0131 alt\u0131nda bulu\u015ftu\u011fu \u00f6rnekler T\u00fcrkiye\u2019de daha \u00f6nce de g\u00f6r\u00fcld\u00fc; Ar\u0131kanl\u0131 Grubu hem \u0130ris \u015earap\u00e7\u0131l\u0131k\u2019\u0131 hem MEF \u00dcniversitesi\u2019ni kurmu\u015ftu.<\/p>\n

T\u00fcrkiye\u2019nin \u015farap politikalar\u0131n\u0131n ileride de\u011fi\u015fece\u011finden, \u00f6zellikle \u015farap turizminin \u00fclkemizin parlayan y\u0131ld\u0131z\u0131 olaca\u011f\u0131ndan yana hi\u00e7 ku\u015fkum yok. Cevab\u0131n\u0131 bilemedi\u011fimiz soru bunun zaman\u0131. O zamana kadar nefesimizi tutup m\u00fccadelemizi s\u00fcrd\u00fcrmemiz gerekiyor.<\/p>\n

Final Thoughts<\/h2>\n

1993 y\u0131l\u0131nda bir day\u0131-ye\u011fen ortak hayali olarak hayat bulan ve T\u00fcrkiye\u2019nin ilk butik \u015farap \u00fcreticisi kimli\u011fini ta\u015f\u0131yan G\u00fclor \u015earap\u00e7\u0131l\u0131k, bug\u00fcn 30 ya\u015f\u0131n\u0131 geride b\u0131rakm\u0131\u015f olgun bir i\u015fletme. T\u00fcrkiye\u2019nin bu 30 y\u0131l i\u00e7inde ya\u015fam\u0131\u015f olduklar\u0131na bakacak olursak, lunaparklardaki roller coaster\u2019lar\u0131nki gibi b\u00fcy\u00fck ini\u015f-\u00e7\u0131k\u0131\u015flarla dolu oldu\u011funu g\u00f6r\u00fcyoruz. G\u00fclor, g\u00fcncel geli\u015fmeleri yak\u0131ndan takip etmekle birlikte serinkanl\u0131l\u0131kla y\u00f6netilen bir i\u015fletme. Sert ini\u015f-\u00e7\u0131k\u0131\u015flara dayan\u0131kl\u0131 yap\u0131s\u0131 sayesinde g\u00fcnl\u00fck politikalara an\u0131nda reaksiyon g\u00f6stermeyebiliyor.<\/p>\n

Dileriz T\u00fcrkiye \u015farap\u00e7\u0131l\u0131\u011f\u0131nda G\u00fclor\u2019un kurulu\u015f g\u00fcnlerindeki heyecan\u0131 yeniden ate\u015fleyecek de\u011fi\u015fimler \u00e7ok gecikmeden ger\u00e7ekle\u015fir.<\/p>\n<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

1990\u2019l\u0131 y\u0131llar T\u00fcrk \u015farap sekt\u00f6r\u00fcnde yeni yat\u0131r\u0131mlar\u0131n, uluslararas\u0131 \u00e7e\u015fitlerin ve yabanc\u0131 uzmanl\u0131\u011f\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 \u00f6nemli bir d\u00f6neme\u00e7ti. G\u00fclor \u015earap\u00e7\u0131l\u0131k, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn en erken \u00f6rneklerinden biri oldu. 1993\u2019te G\u00fcler Sabanc\u0131 ve Orhan T\u00fcrker\u2019in giri\u015fimiyle ba\u015flayan G\u00fclor\u2019un hik\u00e2yesine, yerel \u00fcz\u00fcmlere uzanan yolculu\u011funa ve T\u00fcrk \u015farap\u00e7\u0131l\u0131\u011f\u0131ndaki yerine bak\u0131yoruz.<\/p>","protected":false},"author":2,"featured_media":994478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[761],"tags":[1942,1941,1943,782,332,167],"class_list":["post-994475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sarap-ureticileri","tag-guler-sabanci","tag-gulor-sarapcilik","tag-trakya-bagciligi","tag-turk-sarap-sektoru","tag-turk-sarapciligi","tag-yerel-uzumler"],"yoast_head":"\nT\u00fcrk \u015earap Sekt\u00f6r\u00fcnde Bir D\u00f6neme\u00e7: G\u00dcLOR \u015earap\u00e7\u0131l\u0131k - Lagar<\/title>\n<meta name=\"description\" content=\"G\u00fclor \u015earap\u00e7\u0131l\u0131k nas\u0131l do\u011fdu? 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